5/15/2023 0 Comments Under armour food tracker![]() Our one gripe about the design is the closure, which has you slipping a loop of elastic around one end of a plastic hook. And we'll be honest "luxury" is not a word we ever thought we'd associate with a heart rate monitor. It's a small touch, but one that lends the product a dash of luxury. ![]() The band is little more than a strip of elastic, but the sensor-laced pads are much softer than those on models from other companies. Waves of yellow emanate from the black plastic well at the center where the data-tracking bug lives. Instead of sticking with the one-piece, all-black design that companies like Polar favor, Under Armour laced its strip of elastic with aggressive yellow accents. Interestingly, as a heart rate monitor, the Armour39 strap and pod aren't really meant to be seen, yet they still sport a rather unique appearance. Does its new training platform actually encourage you to push yourself harder and is it really anything more than a FuelBand with an extra dose of testosterone? The answers are exactly where you'd expect them: after the break. Obviously, the question is whether or not the sportswear company has anything valuable to offer in the space. What the system isn't, however, is a "lifestyle" product or an "activity tracker." Under Armour is clearly going after those who fancy themselves athletes. ![]() The Armour39 system combines a small Bluetooth LE-enabled pod with a distinctive chest strap and an app that tracks your level of exertion, awarding you WILLpower points. Sure, a heart rate monitor and app still aren't going to set the tech blog world on fire, but it could be the move that earns the company the respect it deserves. But, let's be honest, the company could spend four times as much on R&D for a shirt as HTC did on the One, and it would still never generate the same fanfare. Under Armour has always prided itself on the science and technology that goes into its sports apparel.
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